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Bread Winner

June 13, 2009

Kim says that the Bread Art Project (jointly produced by the Grain Foods Foundation, an interesting association of interests) is “a lot of fun.”

I do wonder about the overhead of filtering charity through games like these, as opposed to just giving directly to a more old-school charitable organization. Some of the pieces really are pretty cool, though, and yes, you can toast your own!

12 Comments leave one →
  1. Laura permalink
    June 14, 2009 12:05 am

    Seems like the height of this weird sort of Twitter-spawning ADD detachment that’s so rampant right now; play a little trivia game to save people from starvation.

    Being green and giving to charity has become almost a fad, one that’s generated this weird competition to find the “coolest” way to raise funds. And in that self-absorbed one-upmanship, we sometimes lose the gravitas of the situation behind the need for the charity.

    There are definitely worse fads, and whatever works, I suppose, but it just seems well…kinda bizarre.

  2. anhidonia permalink
    June 14, 2009 12:55 pm

    I think you both miss the point. This is not charity – it is advertising. Go with the Grain is funded by the baking industry. As you navigate through the “gallery” you are presented with positive statements about bread. People go to this site to be creative or to view the art of others, they pay for it by reading these ads. Feeding America (aka Second Harvest, the food bank people) lends out their name and is paid $50,000(probably all at once, not one dollar at a time)
    No one is harmed and all members come away with something that they want.

    • June 14, 2009 2:03 pm

      Hmm… I do think the Bread Art site is worth going to. I wouldn’t have posted about it just to snipe at it (well, okay, I might’ve, but I would have used different language if I had).

      I would not (of course I wouldn’t!) say “missing the point,” so much as say that a big part of why we’re a bit uneasy with this sort of glossy site is being aware that they’re not always as purely charitable as they are made to appear to be, at first glance…

      • Laura permalink
        June 15, 2009 4:44 pm

        Oh well, hey, I usually miss “the” point and shoot right on past to some other point.

        Shooting on by, there’s also the fact that charity events, particularly large events where investment of large sums of money is required up-front by many sponsors who then recoup their investment in ticket sales or entry fees, are often used to launder money from criminal activities.

        After all the research I did on money-laundering, I’m quite jaded now. While I suspect most charitable events are on the up-and-up, still, when I give to charity, I give directly, not through an event.

        Although I really do like the toast as art. Have you seen Liz Hickok’s portraits of San Francisco in Jell-O? Pretty cool-o!

  3. Laura permalink
    June 15, 2009 4:44 pm

    Oops, put the wrong link in there. Here’s the Jell-O link:

    • June 17, 2009 11:10 pm

      Yeah, I’d seen Hickok’s work blogged elsewhere, but had never been to her site – thanks! I think my favorite is the Bay Bridge – it has a trompe l’oeil quality that I really like.

      • Laura permalink
        June 19, 2009 1:02 am

        Ooo, that was my favorite, too!
        Also fabulous…did you see “Godzilla Eats Scottsdale” in the video section?

      • June 20, 2009 11:05 pm

        That was… bizarre. Really rather interesting, though. Hickok’s obviously embraced the impermanence of her installations, as enforced by her choice of medium.

      • Laura permalink
        June 21, 2009 3:22 am

        The installations are impermanent, yes, but the final portfolio artwork is the photography, and in some cases, the video (for example the “tsunami” video). The Jell-O installation becomes still life for the photography. Not so different from traditional painting. Who knows how many peaches Cezanne actually ate after he painted them?

      • June 21, 2009 9:29 am

        You know, that’s an excellent point. I was thinking of those jiggly installations themselves as the art (and, to be fair to me, they are displayed in galleries), but it really is only part of the story.

        Oh, and to answer your question: None. Cézanne actually employed a crew of peach-eaters from among the hundreds of dissolute hangers-on who usually surrounded him, to handle disposal of such detritus.

      • Laura permalink
        June 27, 2009 5:45 pm

        That’s a great idea for a book or film. ‘The Peach Eater’, a period piece told from the pov of one of the dissolute. I can actually see it in my mind’s eye…

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